Some Have Asked, Why the Name Aloha?
Aloha... the embodiment of the essence of Hawaii! To the people of the Islands, Aloha is more than a word of greeting, farewell or salutation... it's a way of life. Aloha means mutual regard and affection and extends warmth in caring with no expectation of anything in return.
Regardless of where we live, we are all part of a global community, and our connection to one another is based on mutual respect for our differences as well as our appreciation for what we have in common. Community is the sum of the individuals - individuals who have concern for one another, who care, share and take responsibility.
Aloha is a gift to be shared, and it is up to each of us to be stewards of this gift. To share Aloha, we must each make a commitment to live in a manner that expresses Aloha to all we come in contact with each day, and to undertake a set of actions that demonstrate the Spirit of Aloha.
These actions are the every day acts of courtesy at work, at home, or on the road as well as the larger acts of making the lives of others better. Aloha involves our relationships, with each other and with the world that surrounds us, and the specific actions we take every day to improve those relationships. As was written and taught by Pilahi Paki;